For a growing brand, partnering with influencers is one of the best ways to increase consumer awareness of your product. It’s a particularly great strategy if your brand is targeting Millennials or Generation Z. If you’re just getting started with a social media collaboration, you may be wondering how to do it successfully. Here are some tips and tricks to help you get great results from your social media collaborations.
Let your influencer shine
The reason you’re collaborating with influencers is that they have a unique perspective that has captured a following online. In order for their posts about your brand to be successful, they need to fit in with the type of content they already post. For example, they may be known for a specific photo editing style, type of content, or personality. Allow the influencer to decide how they want to feature your product, and you’ll be much more likely to see an influx of traffic from their followers.
Don’t neglect stories
Stories have become a particularly popular way for influencers to share content throughout the day. The content shared on Instagram stories often feels more authentic and ‘real’ than the aesthetically pleasing posts that go on a permanent feed. Having your influencer talk about your product on stories as well as in their feed can increase the reach of your product. It’s also a good opportunity to talk about the product from a new perspective and even show it in a video.
Make sure the right tags and links are featured
Although you want to give your influencer relatively free reign, there are a few things you should make sure are featured in their post. If you have a hashtag you are trying to promote, make sure they use it prominently in their caption. They should also tag your account and link your website. If your business has a brick and mortar location, that should be location tagged in the post as well. Going through this quick checklist is a good way to make sure you have all your bases covered.
The Outreach Artist helps brands find the perfect influencers for their campaigns and even helps you manage the campaign for optimal success. Contact us today to learn more about our influencer outreach services.