Using influencers to promote your brand is a very effective marketing tool right now. Consumers, especially younger consumers, follow people they admire on platforms like Instagram and YouTube. They respect these influencers’ opinions, and if they see a product on their platform, they’re more likely to give it a try. Since these online personalities are so influential, it makes sense that brands want to be as attractive to them as possible. Here are some of the best ways to make your brand more appealing to influencers.
The most important thing to consider when appealing to influencers is your authenticity. Consumers can tell when a brand is over-selling, and they’ll tend to tune it out. Instead, focus on what you want your brand to say and develop an authentic, bold voice. This will pique consumers’ interests, and it will help them develop a sense of loyalty to you. Don’t be afraid to have a sense of humor if it fits with your company’s image.
Use aesthetically pleasing branding and packaging
You can’t deny that influencers and the people following them care about aesthetics. Making your products visually attractive is going to go a long way towards getting influencers on your side. Clean, chic design elements are important here. Not only does excellent design make your brand more memorable, but it also makes your brand more luxurious.
Always use high-quality photography
When promoting your products, always make sure you’re using high-quality photos that are visually pleasing. It’s worth investing your time and money into great product photography because that’s something that influencers value. You should also make sure to keep your images consistent, with a matching aesthetic. When an influencer sees a brand with great photography, that immediately makes you seem like a great marketing partner.
When influencers like your brand, they are going to be more likely to want to collaborate with you, or better yet, post about your brand organically. If you’re going to work with influencers on your marketing campaign, check out Outreach Artist’s monthly influencer plans. We are an influencer outreach agency that helps our clients find the best influencers and manage their marketing campaigns.