Collaborating with social media influencers is an excellent way to boost your brand’s online profile and generate new sales as a result. Having an influencer post about your product and share their stamp of approval is a great way to target specific demographics, and it can feel more authentic than other types of advertising. However, it’s essential to collaborate with influencers that feel like they are a good fit for your brand. Here’s how to find the perfect partner for influencer outreach.
Look at the influencer’s audience
A key part of finding the right influencer for your brand is choosing someone whose audience aligns with your target demographic. Just because they are part of the same industry as your company doesn’t necessarily mean they will be the right fit. If you’re trying to sell athletic gear to men, a fitness influencer whose audience is made up of women isn’t going to work, even if they seem like a good fit for the brand at first. The same goes for demographics like age, location, and more – you want to make sure that you’re reaching the right people.
Review previous promotions they’ve done
An excellent way to get a feel for an influencer is to look at past campaigns they’ve done with other brands. Do they look and feel authentic? Do their sponsored posts align with what you’re envisioning for your brand? Influencers can have wildly different approaches to their promotional posts, so it’s crucial that you feel comfortable with their strategy.
Consider engagement as well as reach
When choosing an influencer for your campaign, it can be tempting to look only at the number of followers they have. However, someone with fewer followers, but a more engaged audience can actually be more effective. If someone only has a few thousand followers, but they consistently get lots of traffic, comments, and likes on their posts, it’s going to be more effective to work with them than someone with more followers, but a less committed audience.
If you’re looking to partner with influencers for your social media marketing strategy, an influencer outreach agency can help facilitate that partnership. Contact The Outreach Artist today to learn more about our influencer marketing services.